Pinterest Ad
Turning a scroll through ideas into a 25-second story with a beginning, a middle and an end.
Client
Pinterest (concept)
Role
Concept, animation & sound
Scope
Advertisement
Year
2026
01
Context
Pinterest is a visual discovery platform from San Francisco. Hundreds of millions of people use it to find and save ideas for outfits, food, interiors and everything they want to make one day.
A self-initiated concept. Pinterest is where people collect ideas; the interesting moment is when a saved pin turns into something you actually make. The goal: tell that jump in 25 seconds, with the energy of the app itself.
02
Final frames
03
Key design moments
Moment 01
The app is the set
Instead of abstract shapes around a logo, the story moves through Pinterest itself: the discovery feed, search, boards and the app icon. Real pins make it feel like Pinterest from the first frame.
Moment 02
Fast, but held together
Quick cuts can easily feel chaotic. Warm colour and type timed to the cuts keep it together, and the film resolves on Pinterest red with one line: inspiration isn't random.
04
Impact
A concept, so no campaign numbers. It shows I can take a consumer brand's own interface and turn it into a short, rhythmic ad that feels native to the platform instead of placed on top of it.
05
Reflections
In 25 seconds the real work is choosing what to leave out. Every pin that didn't move the story forward got cut, no matter how good it looked.
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